Brand Identity and Strategy
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Meaning and Example
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In short, a brand strategy is a long-term plan for developing a successful brand for your company’s goals. This is important in planning future success for your business. … For starters, your company has to determine what its goals are before it getting started.
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Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home.
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Elements
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Target Audience.
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Brand Promise.
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Brand Perception.
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Brand Values.
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Brand Voice.
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Brand Positioning.
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Brand Strategy
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Brand Mission
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Brand Story
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Brand Messaging
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Expected Branding Deliverables
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Sample Branding Campaigns
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Method
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Your business name / Logo
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A relevant color scheme / Colors
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An appropriate style choice / Font
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A design that conveys the essence of your brand / Visuals
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Rates / Prices
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Brand Identity and Strategy: Starting from $1000