freelancer

Melody Fahima

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Member since 05/14/2020 @melody-fahima

I have many years of experience in editing, copywriting & marketing, with good knowledge base in computers.

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Experience

Private Tutor

  •  Independent
  •  Sep 2020 - Jul 2021

Tutoring 6 individuals in English, Marketing, Microsoft Office and Mac. Still ongoing, but have seen great improvements in all the students as per feedback from family members and test results. • Developing teaching and training material such as, Individual Education Plans (IEPs), study material, and quizzes for learners • Testing the students sporadically to assess their needs and progressions • Creating specific lesson plans according to the needs and goals of the students’ needs and goals

Independent Marketing and Communication Consultant

  •  Freelance
  •  Oct 2017 - Jul 2021

Delivered successful marketing and communication strategies to multiple clients in diverse industries. Designed and produced newsletters, flyers, brochures and branding guidelines. Effectively managed projects from creation to conclusion and ensuring client satisfaction. • For a Health & Wellness start-up company; created and edited content for the website and the social media intro • For a Healthcare industry client; successfully created and implemented a change management plan that facilitated the structure changes in my client’s organization • For a Cosmetics industry client; conceptualized and helped design and create a website to showcase its products and highlight their new services • For an insurance company; a plan was introduced that felicitated the product launch by outlining the schedule and method of communication • For an Online start-up company; used content writing and design skills to create communication content and presentations for internal and external use • For a client from the IT industry; used relationship management to introduce a new product and increase its revenue by 25%

Senior Communications and Training Analyst

  •  Chalhoub Group
  •  Dec 2015 - Jul 2017

Successfully initiated, designed and executed internal and external communication plans based on the need of more. These plans included monthly internal newsletters, digital and printable content and webpage updates. • Designed, wrote/edited, and produced monthly newsletters which was distributed to over 150 employees • Organized and managed over 200 training sessions with 500+ attendees to familiarize the employees with the new company structure that diminished delays in work process • Upgraded the online “How-to” page, which decreased the number of direct enquiries by 70%

Marketing Consultant (1-year contract)

  •  Le Soin du Canada
  •  Nov 2014 - Nov 2015

Worked as the marketing and business development consultant for this Canadian brand. • Modified the design and content of the company website, which resulted in 55% higher traffic (data provided by Google Analytics) • Designed and developed the marketing collateral adapted to the region; increased enquiries by 28% • Planned and executed well-received comprehensive marketing plan and numerous campaigns to build awareness and image

Regional Marketing Specialist (6-month contract)

  •  Smart Education
  •  May 2014 - Nov 2014

Recruited to build the marketing department from ground-up. Directed the overall marketing communications strategy and provided a range of creative services: • Created the company’s first-ever strategic marketing document, with strategy and action plan to reach the goal of reaching their sales forecast of Y1 • Initiated and developed the company branding and guidelines, which was used by the sales personnel to offer a more unified yet individualized communication • Designed and developed the website according the brand and requirements of the business • Produced catalogs, brochures and product specific flyers to be used by the sales representatives • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Regional Marketing Specialist

  •  Exceed IT Services
  •  May 2011 - Mar 2014

Hired to co-create the marketing department. • Contributed to and developed marketing project plans and strategies while managing budgets • Co-designed and created new branding guidelines that was used by company-wide for external communications • Developed customized branding for new products o Included its own branded collateral such as: flyers, brochures, presentations, bags, gifts and etc. o Developed its own webpage o Organized a 5-city product launch roadshow • Managed and participated in yearly GITEX Technology week for 4 consecutive years

Education

Masters

  •  Heriot Watt University - Dubai, UAE
  •  Jul 2021 - Jul 2021

MSc in International Business Management, focus: Finance

Bachelors

  •  Concordia University - Montreal
  •  Jul 2021 - Jul 2021

Business Administration